The jaw-dropping use of LEGO® TECHNIC Elements in this non-glued, fully functional model showcases the potential for building creativity and imaginationTORONTO
, Ont. — The LEGO® Group, maker of the world’s most popular construction toy, is bringing this first of its kind model to the 2019 Canadian International AutoShow on February 13th
Unveiled last summer at the Italian Grand Prix, the full-size and fully operational LEGO® TECHNIC Bugatti Chiron is an amazingly accurate re-production of one of the world’s most exclusive supercars, made entirely out of LEGO® TECHNIC elements. It will make its North American Debut at the AutoShow in Toronto during a special media preview event on February 13th
. The LEGO® TECHNIC Bugatti Chiron can also be seen during the public hours of the AutoShow between February 15th
“As a brand there is no more ubiquitous a name than LEGO®bricks, and no child or parent visiting the AutoShow that will not have played with, built or dreamed of their favourite imaginary car out of the world’s favourite toy,” says Jason Campbell, General Manager of the AutoShow. “To see the Bugatti they have created is simply breathtaking. The attention to detail is second to none.”
Built with more than one million LEGO® TECHNIC elements and powered exclusively using motors from the LEGO® Power Function platform, the model is a fully equipped true replica of the Chiron, including rear spoiler, speedometer, front and back-lights, detachable steering wheel and a brake pedal, all fully functional. Weighing in at 1,500 kilograms, the LEGO® TECHNIC Bugatti Chiron took more than 13,000 hours to design and build, and not a drop of glue was used in the construction.
To be showcased on the 700 Level of the South Building of the Metro Toronto Convention Centre, the LEGO® TECHNIC Bugatti Chironwill be the centerpiece of the LEGO® Group’s‘I Love Vehicles’ Experience that will also feature a LEGO®vehicle showcase and play zone.
“This life-size model is a first of its kind in so many ways and with it, we wanted to push the boundariesof our own imagination,” says Lena Dixen, Senior Vice President of Product and Marketing at the LEGO®Group. “For more than 40 years, LEGO® TECHNIC has allowed fans of all ages to test theircreativity with a building system that challenges them to go beyond just creating new designs, to alsoengineering new functions. Our TECHNIC designers and the engineers from the Kladno factory in theCzech Republic, the place which also builds the impressive models for LEGO® Stores and LEGOLANDparks, have done an amazing job at recreating the Chiron’s iconic shapes, interior and functions. It’s a fascinating example of the LEGO® TECHNIC building system’s potential and we’re thrilled to see the model begin its North American tour.”
The 2019 Canadian International AutoShow takes place February 15th
at the Metro Toronto Convention Centre. For tickets and show information, please visit autoshow.ca
Stay connected with the Canadian International AutoShow on Instagram @cdnintlautoshow
and Facebook /autoshowcanada
.About the Canadian International AutoShow
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive. It boasts more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles each year.About the LEGO
The LEGO® Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, and the brick & knob configuration are trademarks and/or copyrights of the LEGO Group. © 2018 the LEGO Group.About Bugatti Automobiles S.A.S
Bugatti Automobiles S.A.S. is the manufacturer of the ultimate production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and where the new Chiron, which is limited to 500 cars, is being hand-crafted today. The brand, which has been part of the Volkswagen Group since 1998, has 34 dealers and service partners in 17 countries in Europe, North America, the Arabian Peninsula and Asia/Pacific.www.bugatti.com
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