TORONTO, Ont. — In the midst of an ever-evolving automotive industry, the Canadian International AutoShow has unveiled its theme for the 2020 event — Transformative Times.
Like the industry it showcases annually at the Metro Toronto Convention Centre, the AutoShow is viewing this theme through a multi-faceted lens. Without question, the ongoing progression of new technology is changing cars and the way we drive; but this theme is also about the consumer experience in buying a car and the excitement that is building in the automotive industry. The connectivity in the auto industry is not just between the driver and the car. We live in an age where cars are communicating with other cars, and peers are connecting with peers.
“What we are experiencing now is a complete disruption in the technology and approach of the automotive industry,” says David McClean, Director of Marketing at the Canadian International AutoShow. “The auto industry is changing. The auto industry is evolving. These are transformative times.”
The 2020 AutoShow will be based on three main pillars that illustrate the transformation taking place in the automotive sector:
Within the Transformative Times theme, the 2020 AutoShow will see the return of fan favourites like Auto Exotica and classics from Cobble Beach Concours d’Elegance and special features showcasing the Canadian Motorsport Hall of Fame and the Canadian military. More details about the program for the 2020 Canadian International AutoShow will be available over the coming months.
“There has never been more change in the auto industry than there has been in the last 12 months,” says McClean. “At the AutoShow, we are the complete 360-degree view of all things automotive. We mean it when we say that this is The Total Automotive Experience. Our passion never stops, as we curate the best content and work with valued partners to build a uniquely Canadian automotive extravaganza.”
The 2020 Canadian International AutoShow, presented by The Toronto Star and wheels.ca, takes place February 14th to 23rd at the Metro Toronto Convention Centre. Tickets go on sale November 1st, 2019. Stay informed at autoshow.ca.
About the Canadian International AutoShow, presented by The Toronto Star and wheels.ca
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre and annual attendance of 360,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive. It boasts more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles each year.
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